Ortho Clinical Diagnostics (Ortho) is a global leader of in vitro diagnostics. Ortho serves two primary industries in the medical field: clinical laboratories, by producing platforms and assays that test for a variety of diseases, conditions, and substances; and immunohematology, by providing the means to ensure blood transfusion recipients receive appropriate and compatible blood.
With a history of more than 75 years, Ortho is a pioneer in life-impacting advances in diagnostics. Worldwide across hospitals, hospital networks, blood banks and labs, Ortho’s high-quality products and services enable health care professionals to make better-informed treatment decisions. Headquartered in Raritan, NJ, Ortho Clinical Diagnostics has approximately 4,300 employees serving customers in more than 120 countries.
Ortho is recruiting and retaining the best and brightest around the world. People, who are performance driven, want to make a difference and who help Ortho grow their leadership position in a changing marketplace. The power to reimagine starts with empowered people, who are empowered to grow and given the chance to succeed in ways they hadn’t thought possible before.
Ortho’s purpose is simple: to improve and save lives with diagnostics. They do that by reimagining what’s possible. It’s what defines them. It’s the Ortho difference.
Ortho is an independent company, sponsored by The Carlyle Group, one of the world’s largest and most successful investment firms. The company's executive leadership team has extensive diagnostic experience and a strong heritage of driving market change and innovation. Ortho is a strong brand with solid positions in attractive, growing segments and regions.
Ortho Clinical Diagnostics is committed to improving and saving lives with diagnostics. To do this we hire people who share this dream and are ready for new adventures. As a valued team member, you will carve your own career path and be part of building this company stronger and better than ever before. There is no limit to the experiences, opportunities and new directions you will have access to here at Ortho Clinical Diagnostics. More importantly, you will be driving the surge of a whole new direction in important medicine. That’s something we can all take pride in as we take this journey together.
Ortho is known in the industry as a leader in customer service and support. Deeply understanding and exceeding the needs of our clinical lab, hospital and blood bank customers is what we do. It’s who we are. If you join Ortho, no matter what your role, you will be expected to keep that Customer Excellence focus in your work.
As the company continues to grow, we are seeking a Senior Manager of Transformative Marketing (“Manager”) who will be responsible for leading the development and execution of integrated digital, content marketing, and customer engagement strategies focused on the clinical laboratory and transfusion medicine customer communities (“customer”) in North America (“NA”). Through strong leadership and comprehension of the true needs and expectations of the customer, the Manager will lead a team of marketing professionals to produce and distribute valuable, relevant, and consistent marketing content and programs supporting commercial sales, field service, technical support, and customer excellence efforts that is aligned with the objectives to deliver business results at or above expectations for the NA commercial organization. Working closely with stakeholders on strategy and program development, the Manager and Team will build strong pillars of content and curate impactful “customer stories” aligned to the buyers’ journey that attract and engage new target customers, enhance existing customer relationships, and build product awareness. In collaboration with the Global Corporate Brand and Communications department, the Manager and Team will be responsible for leading the digital transformation of marketing at Ortho Clinical Diagnostics. Manager will design and execute an integrated digital strategy aligned to NA commercial organizational objectives and the Digital Marketing Center of Excellence, which will align the work of the digital marketing manager, CRM excellence and content strategy to cultivate quality lead generation with a view to drive revenue growth for our products and services. Manager will lead a team of marketing professionals to execute digital plans that drive qualified traffic acquisition through various digital channels (e.g. paid search (e.g. Google Adwords, pay-per-click) / organic search (e.g. SEO, email marketing, social media), online advertising, social channels etc.) and implement nurturing programs to convert traffic acquisition to qualified leads to increase sales win-rates as well as support our existing NA customer base. The Manager will translate business goals into a well-defined CRM strategy with demand and lead generation programs encompassing campaign management and inside sales functions in NA. Manager will also lead the development and the execution of cross-functional strategies to improve customer engagement, renewal, and advocacy - all based on a deep foundation of customer insights and analytics.
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Ortho Clinical Diagnostics believes in Equal Opportunity for all and is committed to ensuring all individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. Ortho Clinical Diagnostics is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform their job related duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at email@example.com.
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