Ortho Clinical Diagnostics

  • Marketing Director, Transfusion Medicine

    Job Locations US-NJ-Raritan
    Job ID
    2018-5575
    Job Country
    United States
    Category
    Sales
  • The Company

    Ortho Clinical Diagnostics (Ortho) is a global leader of in vitro diagnostics.  Ortho serves two primary industries in the medical field: clinical laboratories, by producing platforms and assays that test for a variety of diseases, conditions, and substances; and immunohematology, by providing the means to ensure blood transfusion recipients receive appropriate and compatible blood.

     

    With a history of more than 75 years, Ortho is a pioneer in life-impacting advances in diagnostics. Worldwide across hospitals, hospital networks, blood banks and labs, Ortho’s high-quality products and services enable health care professionals to make better-informed treatment decisions. Headquartered in Raritan, NJ, Ortho Clinical Diagnostics has approximately 4,300 employees serving customers in more than 120 countries.

     

    Ortho is recruiting and retaining the best and brightest around the world. People, who are performance driven, want to make a difference and who help Ortho grow their leadership position in a changing marketplace. The power to reimagine starts with empowered people, who are empowered to grow and given the chance to succeed in ways they hadn’t thought possible before.

     

    Ortho’s purpose is simple: to improve and save lives with diagnostics. They do that by reimagining what’s possible. It’s what defines them. It’s the Ortho difference.

     

    Ortho is an independent company, sponsored by The Carlyle Group, one of the world’s largest and most successful investment firms. The company's executive leadership team has extensive diagnostic experience and a strong heritage of driving market change and innovation. Ortho is a strong brand with solid positions in attractive, growing segments and regions.

    The Career Potential

    Ortho Clinical Diagnostics is committed to improving and saving lives with diagnostics. To do this we hire people who share this dream and are ready for new adventures. As a valued team member, you will carve your own career path and be part of building this company stronger and better than ever before. There is no limit to the experiences, opportunities and new directions you will have access to here at Ortho Clinical Diagnostics. More importantly, you will be driving the surge of a whole new direction in important medicine. That’s something we can all take pride in as we take this journey together.


    Ortho is known in the industry as a leader in customer service and support.  Deeply understanding and exceeding the needs of our clinical lab, hospital and blood bank customers is what we do.  It’s who we are.  If you join Ortho, no matter what your role, you will be expected to keep that Customer Excellence focus in your work.

    The Opportunity

    As the company continues to grow, we are seeking a Marketing Director, Transfusion Medicine (“Director”) who will be responsible for leading the product management strategy focused on the Transfusion Medicine suite of instrument platforms, assays and technology applications (“Systems”) in North America (“NA”). Through strong leadership and comprehension of the true needs and expectations of the transfusion medicine customer communities (“Customer”), the Director will be a product champion and lead a team of marketing professionals to develop and execute strategic and tactical system action plans (“plans”) that align with organizational objectives to deliver business results at or above expectations for the NA commercial organization. The Director will represent and lead new product development for NA by driving Voice of Customer (VoC) into the development process and align with Business Fields on product lifecycle management strategy. The Director will cultivate compelling portfolio positioning and messaging relevant to customers’ needs and wants and drive distinct competitive advantage for selling new systems and services as well as expanding assay utilization within the existing NA installed base. The Director will collaborate across the organization to execute New Product Introductions (NPI) that encompass pre-launch, launch and post-launch plans. The Director will actively participate in all business planning efforts (e.g. marketing plan, annual operating plan (AOP), demand planning and forecasting, monthly/quarterly operating reviews, as well as ad hoc projects etc…) including market research, analysis, providing insights, presentation creation and delivery. This role will require considerable time interacting with customers and the field sales and service organizations to capture key insights that will drive planning and actions. Additionally, Director will be a key voice representing the market and business needs of the NA Region to the rest of the ORTHO (e.g. Business Fields, OrthoCare, and Operations). Director ensures excellent collaboration across marketing, sales and commercial excellence.

     

     

    The Responsibilities

    • Provide leadership, direction, management and development to the system strategy team as well as the rest of the NA marketing organization.
    • Develop, define/refine and implement the NA TM product management marketing plan to support the achievement of the NA AOP and product placement targets (total, % competitive, cash mix). Establish key performance indicators to measure program effectiveness and track trends
    • Maintain and expand a deep understanding of the NA diagnostics and blood banking market and establish productive relationships with key customers and customer groups. Partner with corporate licensing and acquisitions stakeholders in preparing and presenting opportunities to appropriate commercial leadership teams.
    • Drive Launch Excellence for all new product launches from business case through pre-launch planning to execution and attainment of objectives
    • Ensure effective product positioning is in place and work with learning and development to ensure knowledge/capability levels are reached with the appropriate commercial personnel
    • Prepare and at times present business updates for monthly/quarterly operating reviews, NA / ELT meetings and customer presentations & events
    • Drive engagement and market knowledge through field travel, internal relationships, customer visits, trade shows and attendance of sales team meetings and effective communication
    • Organize, plan and deliver exceptional experiences for annual sales meetings and key trade shows (e.g. AABB)
    • Integrate customer knowledge and market data to ensure both on-market and future products and solutions have a strong value proposition for both the customer and the company.

     

    The Individual

    • Minimum of a Bachelor’s Degree is required, ideally in Business, Marketing or Healthcare Management
    • MBA is preferred but not required
    • Minimum of 10 years of diagnostic, blood bank and/or transfusion medicine experience in a commercial organization with 5+ years in marketing and management is required.
    • Strong communication, presentation and platform skills, financial acumen and organizational abilities
    • Ability to travel approximately 30%, primarily domestic
    • Work visa sponsorship is not available for this position

     

    IF YOU ARE INTERESTED IN APPLYING FOR THIS POSITION:

     

     In addition to submitting your resume and completing the application, please click on the following link to complete a short questionnaire which will tell us a bit more about you:

     

    CLICK HERE TO COMPLETE QUESTIONNAIRE

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    Equal Opportunity

    Ortho Clinical Diagnostics believes in Equal Opportunity for all and is committed to ensuring all individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. Ortho Clinical Diagnostics is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform their job related duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at orthorecruiting@orthoclinicaldiagnostics.com.

     

    Supplemental Poster

     

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