Ortho Clinical Diagnostics

  • Marketing Manager, Customer Engagement

    Job Locations US-NY-Rochester
    Job ID
    Job Country
    United States
  • The Company

    Ortho Clinical Diagnostics (Ortho) is a global leader of in vitro diagnostics.  Ortho serves two primary industries in the medical field: clinical laboratories, by producing platforms and assays that test for a variety of diseases, conditions, and substances; and immunohematology, by providing the means to ensure blood transfusion recipients receive appropriate and compatible blood.


    With a history of more than 75 years, Ortho is a pioneer in life-impacting advances in diagnostics. Worldwide across hospitals, hospital networks, blood banks and labs, Ortho’s high-quality products and services enable health care professionals to make better-informed treatment decisions. Headquartered in Raritan, NJ, Ortho Clinical Diagnostics has approximately 4,300 employees serving customers in more than 120 countries.


    Ortho is recruiting and retaining the best and brightest around the world. People, who are performance driven, want to make a difference and who help Ortho grow their leadership position in a changing marketplace. The power to reimagine starts with empowered people, who are empowered to grow and given the chance to succeed in ways they hadn’t thought possible before.


    Ortho’s purpose is simple: to improve and save lives with diagnostics. They do that by reimagining what’s possible. It’s what defines them. It’s the Ortho difference.


    Ortho is an independent company, sponsored by The Carlyle Group, one of the world’s largest and most successful investment firms. The company's executive leadership team has extensive diagnostic experience and a strong heritage of driving market change and innovation. Ortho is a strong brand with solid positions in attractive, growing segments and regions.

    The Career Potential

    Ortho Clinical Diagnostics is committed to improving and saving lives with diagnostics. To do this we hire people who share this dream and are ready for new adventures. As a valued team member, you will carve your own career path and be part of building this company stronger and better than ever before. There is no limit to the experiences, opportunities and new directions you will have access to here at Ortho Clinical Diagnostics. More importantly, you will be driving the surge of a whole new direction in important medicine. That’s something we can all take pride in as we take this journey together.

    Ortho is known in the industry as a leader in customer service and support.  Deeply understanding and exceeding the needs of our clinical lab, hospital and blood bank customers is what we do.  It’s who we are.  If you join Ortho, no matter what your role, you will be expected to keep that Customer Excellence focus in your work.

    The Opportunity

    As the company continues to grow, we are seeking a Customer Experience Marketing Manager, reporting into the Senior Manager, US Marketing, who will be responsible for the successful development and execution for Ortho’s VIP Experience Centers, LabX (Centers of Excellence), customer demonstration & references sites and regional events.


    The Responsibilities

    • Creates customer demonstration roadmap, which will enhance sales process, and improve retention and close rate.
    • Manages Rochester and Raritan customer experience centers along with developing strategy to increase awareness and the number of visits and measure the impact - reporting monthly on field execution.
    • Evaluates, enhances, maintains, and expands field-based demonstration and reference sites to improve retention and close rate – reporting monthly on field execution.
    • Collaborates with members of sales and marketing on the strategy that brings awareness and increases the number of reference and demonstration and Lab X sites 
    • Collaborates with US marketing and Business Fields on strategy to ensure that proper branding and messaging is being utilized and reporting monthly on field execution.
    • Recommends enhancements to the Regional Event process that will increase awareness and drive participation in to these regional Events. Measure impact - reporting monthly on field execution

    Breakdown of Responsibilities:

    • 30%: Manage and enhance Rochester and Raritan customer experience centers, including development of the strategy that creates awareness and measures impact on monthly basis in Salesforce.com
    • 20%: Evaluate, enhance, maintain, and expand field based demonstration and reference strategy. Oversee the reference and demonstration site process, along with the strategy that includes improvement to the value that the sites provide and increasing the number and location of sites and measures impact on monthly basis in Salesforce.com
    • 20%: Manage the strategy of regional events. Working with the line of business, field marketing managers and local account team drive awareness of the event and measure impact, developing capability to measure impact on monthly basis in Salesforce.com
    • 20%: Oversee the development of the a strategic new initiative. Including awareness and promotion of each event and measures impact on monthly basis in Salesforce.com.
    • 10%: Other relevant responsibilities


    The Individual

    • Minimum of a Bachelor's degree is required
    • MBA is strongly desired.
    • Minimum of 6 years in the healthcare industry
    • In vitro diagnostics (IVD) experience is a plus
    • Experience in business development, marketing, communications, and or sales is required
    • Excellent leadership, strategy, communication and project management skills are required
    • Ability to travel up to 50%
    • Work visa sponsorship is not available for this position


    Equal Opportunity

    Ortho Clinical Diagnostics believes in Equal Opportunity for all and is committed to ensuring all individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. Ortho Clinical Diagnostics is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform their job related duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at orthorecruiting@orthoclinicaldiagnostics.com.


    Supplemental Poster


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